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Top 5 Reasons Learning How to Code is a Good Idea

Top 5 Reasons Learning How to Code is a Good Idea

The coding industry is undeniably one of the most lucrative in the world today. Salaries running over the five-figure mark, and a 22 percent annual job demand increase, make learning how to code a smart career move. Even if programming will not be a full-time occupation for you, it still offers you endless benefits. Today’s competitive job market demands workers that are able to take advantage of technology, no matter the job position or title. Are you up to the challenge? If you are not sure, here are five reasons why should be considering coding as a means of adding value to your career.

shutterstock_230705539Why and Where to Learn Coding

• Coding skills show your employer that you are not only a tech-savvy employee, but you are also versatile and resourceful. • Learning coding languages makes it easy for you to communicate with your more technically orientated coworkers. • You can make a total career change and become a full-blown programmer. • Want to work for yourself? Learning to code could help you achieve your own start-up. • Coding requires logical thinking, a skill that you can also apply to everyday life and decision making. Interested? You can investigate and compare computer science programs at SchoolApply. All you need to do is sign up and choose a programme that fits your needs.

Not Sure Where to Start?

There are a number of options available for you to consider. You could start off by learning the basic programming languages like HTML, or CSS to get a grasp on the basics. However, if you want to dive right into the deeper end of the pool, Python and Ruby are great languages for developing web applications that are worth considering. Coding is a versatile skill that adds remarkable value to any career path you are currently on. Learning coding skills is also made easier than you think due to the learning resources available both in-person and online. In addition, coding is a challenging field that will always keep you engaged.

3 eCommerce Trends for 2016 You Should be Implementing

3 eCommerce Trends for 2016 You Should be Implementing

eCommerce websites no longer simply rely on online galleries or displays for physical shops, nor are they just a place to make a transaction; they are increasingly becoming places where clients go to learn and understand the universe of a brand. In 2015, content was a critical commercial trend; a role it is likely to maintain for years to come. Instead of simply getting customers to go through the checkout process faster, brands are working hard to put up quality original content that they hope will motivate and captivate the public and drive them to visit their platforms. Clients can now explore the brand’s content breadth for a richer experience.

Globalization: More Retailers Expanding Worldwide

The Web is, undeniably, borderless. This is a well understood concept by many distributors, manufacturers and retailers – and they embrace it. In fact, many are looking to expand into new markets in the year 2016, which is a smart move considering the wide variety of options available that help reduce the financial burden associated with physical expansion. To have the best chances of succeeding in this type of expansion, retailers employ a step-by-step approach. In addition, a well-defined strategy that considers the big picture and the inherent challenges of selling globally is important to implement.

Smart Marketing with CRM Solutions

Today’s customers want brands to be more relevant and offer them a personalized experience. They want email communication that is tailored to them, to be acknowledged when they interact with your customer service, and merchandise that fits their needs when they go to your online store. They are looking for an experience that flows naturally from one channel to the next. To meet these expectations, businesses and retailers online should centralize and organize their customer information to use the data mined properly. A Customer Relationship Management (CRM) system can help you convert customer data into a tool that mass converts your prospective clients and drives loyalty.

Top Computer Science Programs In the World

Top Computer Science Programs In the World

Computer Science ProgramsAre you looking for a major that assures you of a solid paycheck once you graduate? If yes, then computer science may be right for you. Computer science graduates are able to code their way to various technology companies, or they can spend their entire lives creating cool apps that make lives better. If this is your area of interest, then you may want to look into pursuing your studies at one of the schools offering top computer science programs in the world. The best schools are hot spots where high-profile companies like Lockheed Martin, Facebook, Raytheon, Apple and Google recruit fresh talent.

Search Engines Helps You Apply to Schools

SchoolApply is an online platform that offers you an easy way to apply to top computer science programs in the world from the comfort of your home or office. The platform has a search tool that allows you to search through its database of over a 1,000 schools based on discipline, location and tuition fee. At SchoolApply, all you have to do to start your application is sign up for an account, and then choose a computer program that fits your requirements.

You can also create a shortlist of interesting programs and simply click the apply button against each of them for an online application form – simple.

The portal also:

  • Reviews your application.
  • Reviews supporting documents you upload.
  • Offer you over-the-phone-consultation.
  • Revise the application if required.
  • Forwards your application to the selected schools

Why You Should Major in Computer Science

Computer technology is becoming an integral part of everyday life. It is used in virtually everything from the cars you drive to the movies you watch. In one way or another everyone’s life is touched by technology.

Here are more reasons why a computer science major is a great investment:

  • Improved hiring prospects as companies jostle to get the best technology talent on their side.
  • You get to participate in an industry that values and rewards true innovation and creativity.
  • Jobs in the computing industry are virtually recession-proof.
  • A computing background, problem-solving and logical thinking skills will make you a valuable asset in any company you work in or with.
  • The future opportunities are limitless.
  • You will participate in a field where you can make a major, positive difference in the world.
  • Computer technology fosters collaborative work as you collaborate with different individuals with different kinds of skill sets.
  • A computer science program can strengthen your primary career choice including education, health care, arts and many others.
  • You will be in front line fighting against cyber-criminals.

Understanding the different faces of computing is an integral skill for anyone in the 21st century. Whether you have an idea for the next hot application or simply creating one for your boss, a computer science program at a top school give you a competitive edge, ability to solve complex issues and a career that will always be in demand.

Guide to Building Customers

Guide to Building Customers

In the era of cut-throat competition, having a few loyal customers always works in the favour of your business. There are certain golden rules involved in establishing a trust based relationship with the customers. In the online world, your design and service are your words. You have to use them carefully.

Provide Product Transparency

Provide as much detail as possible about the product to your customers. Look at your product from your own eyes and modify it if needed. In any business, the product is the key motivator.

Trust your Customers

Trust your customers to make their own decisions. Do not over-market and try clever selling techniques.

Value the Customer DataHEAD-10-tips-to-promote-your-eCommerce-store

Privacy is a high-value commodity. Customers don’t want spam mails and text messages. In the current scenario, everyone thinks twice before writing their emails down. Tell your customers that their data is safe and protected. Providing a feeling of safety is a key element in building a secure relationship with your customers.

Keep the Customers Updated

Keep your customers updated with the latest designs and products. If you are able to provide your customers goods and information in real time, they will rely on you. Make your customers rely on you.

Do Not Try to Outsmart Your Customers

Do not make the mistake of considering your customer a fool. Your customer goes through a level of purchasing decisions before making that significant purchase. If you try to outsmart your clients by selling them a wrong product, or baiting them with something insignificant, they will never return back to you. Along side, they will also vent out the frustrating experience to their networks, thus creating a bad name for your product and brand. In online business, sustenance and loyalty run parallel to each other. The future belongs to the fair and ethical content.

Dynamics of Internet Advertising

Dynamics of Internet Advertising

Internet advertising is a multi-billion dollar industry. In the last centuries, innovation in the internet advertising has risen up to a completely new scale. There are several scientific studies in process to determine the details of internet advertising. As internet advertising involves psychology and technology, researchers are trying to achieve a fine understandingOnline-Advertising-PPC of the combination.

Previously, internet was all about cleverly placed banner ads and pop-ups. Now, with the development of cutting edge technology and advertising tools, internet advertising needs to keep getting creative and innovative. In fact, the agenda of the advertising goes far beyond than marketing.

According to several predictions, internet advertising is going to involve a lot of short clips and videos in the upcoming years. In the realm of human mind, anything that is visually creative has an impact. For instance, the recent explosion of gifs on the internet proves the fact that people love moving visuals. It is also because moving visuals have the caliber to deliver the message precisely. In case of still images, the interpretation largely depends on the mindset of the viewer. Hence, based on these psychological and neurological facts, internet advertising has decided to go completely on the side of moving visuals.

Another important noticeable trend in internet advertising is the tactful creation of the content. If the advertiser wants to gain the much desired attention of the internet user, the advertisement needs to be clever. The content of the ad should be multidimensional. It should have a human element of storytelling and connectivity. The ad should be of a viral standard, and it should be propagated by word of mouth. There are certain positioning rules such as placing the ad on the right side of the page, using the combination of colors creatively, and having something provocative as a thumbnail in case of a video ad.

Five Ways to Be Successful in e-Commerce Business

Five Ways to Be Successful in e-Commerce Business

As e-commerce becomes one of the primary ways to conduct business, one has to know the intricacies of the online business.

Value youdownloadr Customers/Users

In business, your client is your foundation to success. Therefore, everything that you do, ensure that it is in the favour of your prospective customers and users. You have to be able to convince your client that their money isn’t going to waste. Create a value for money through your product.

Keep Innovating Your Product

There is always going to be a level of competition involved in the market. Innovation is the key to sustain in any form of business. Everybody is looking for change; it is human nature. Therefore, keep changing and innovating your product.

Use Friendly and Modern Designs

In online business, complex designs in the website can lead to a complete downfall. Always test the tools and process of your website yourself. If it isn’t friendly enough for you, simplify it. Simplicity is the golden rule, as customers do not want to spend time learning to operate a website.

Understand the Importance of Marketing

Internet marketing is vast, and you need to carve out your place cleverly. It is quite a task to strategise the advertising plan. However, you should know your target audience and business demography. Always put a lot of research before putting your ad anywhere on the internet. We live in an era of clever marketing, gone are the days of heavy marketing.

Build a Name

In online business, creating a brand reputation goes a long way in establishing good customer relationships. If a user likes the experience of shopping, the chances of customer wanting to repeat that experience doubles. Even though there are several platforms on the internet, the customer will remember your website’s address if your product satisfies them overall.

Current Trends in the e-Business

Current Trends in the e-Business

In the 21st century, conducting business online involves certain parameters. In the past couple of decades, online retailers found out out about the entropy of internet led business. Currently, there are certain tactics and tricks involved in e-commerce.

Design Mechanism

Internet business entrepreneurs have recently realised the importance of using effective designs and visuals. E-commerce is experiencing a revolution wherein 2325535770each and every commercial website are emphasising on packaging their product as aesthetically as possible.

In the creation of design, sev
eral psychological principles are taken into consideration. Online entrepreneurs understand that each and every small details make a rather larger impact. Also, design mechanism also delves deeper into creating a friendly experience for the user. Today, if you can’t make the purchase immediately, you can store it in the online cart for later. These are all examples of design mechanisms and advancements in the favour of online business.


In e-business, building customer relationship has to be the priority in order to gain a position in the market. In the current scenario, all the internet commerce giants place special emphasis on providing assistance to their customers twenty-four hours a day, seven days a week.

As online shopping doesn’t give the user a physical access to their desired product, it becomes crucial for them to be able to have faith in the e-commerce site. In order to nurture that need for faith, online businesses need to have a department in the form of call centre to specifically cater to inquiries of the customer.

Creation of Multi-Channel Platforms

Today, e-commerce goes way further than the website. Several social media platforms serve as a mediator between the customer and e-commerce businesses. For example, customers like that they are able to shop through their social media accounts directly instead of wandering from one website to another. Therefore, all the e-commerce sites have implemented multi channel buying and selling platforms wherein people on social media can directly make a purchase from their website.

Rise of Big Data

Rise of Big Data

The world of online business generates vast quantities of information and data. All the companies and corporations are in constant endeavour to extract as much information as possible from the available data. However, since usage of internet is vast and is only increasing with time, companies find themselves in the mdownloadiddle of a competition. In business, the future will belong to those who will be able to interpret large chunks of data precisely.

Internet led business is just in its beginning phase, and it will undergo multiple stages of innovation. The recent outburst of data in the digital world has had many companies overthinking their business strategies. Everyone is formulating a plan through which intelligent business decisions can be taken, and relying on big data rather than intuition is the name of the game. Although, there are several challenges and the biggest of them is coinciding innovation with a surge of data.

In companies, managers have to make a number of decisions each day. Some of those decisions involve a large amount of money and risks altogether. In fact, managers more often than not, are judged on the basis of the decisions that they make out of intuition or by chance. A decision making process involves a lot of thinking and analysing. In such circumstances, a tool or exact information to aid that decision making process is very useful to the managers. Big data is recognised as that golden tool for managers. Hence, with the rise of ‘big data’ it will be possible for managers to make their decisions in a fraction of minutes, as opposed to days of thinking and relying on intuition. Big data will help in facilitating faster decisions which will ultimately lead to faster revenue and results. This is the dream of several companies and managers, and now all that they have to do is work on developing intelligent data scientists.

Innovative Online Marketing

Innovative Online Marketing

Online business is synonymous to good online marketing. Due to the changing scenarios, online marketing is getting challenging each passing day. Consider this — if there are several players in the market, each organisation has to present its product and services differently in order to prove its worth and tackle the competition. Therefore, it is essential to make sure that the on14line marketing game is on point and is meeting up with current trends in the digital market.

In order to meet up with online marketing demands, many mediating companies are creating tools for startups. Marketers are always on the lookout for one golden formula or tool which will instantly work in their favour. However, marketing is a gradual process, still there are a range of available techniques to approach the internet consumer demography. For example, behavioural email marketing, social media marketing, search engine optimisation, mobile and application advertising are some of the current tools heavily used by the online marketer community.

Speaking of the online marketing community, it is necessary to notice that marketing largely involves knowing your market. Once the marketer identifies the market, or rather creates the market, the job is half done. Currently, the online community isn’t organised enough to produce such highly customised data for the marketers.

Hence, innovation in the online marketing is the need of the digital era. Hopefully, in the upcoming times, market research will gain the value position it deserves. It is well notable that many organisations still haven’t clearly understood the importance of conducting market research and having a valuable database by their side. This is the reason that there are chances of monopoly by certain social networks and search engines in the field of market research. It is about time that small scale companies themselves step in the field of market research instead of relying on big companies for their mediation.

Consumer Shopping Behaviour

Consumer Shopping Behaviour

E-commerce highly depends on consumers. Today, personal data such as name, place of birth, date of birth, address, email, and other details of personal nature are of huge i1mportance to companies. All the companies want to have a 360 degree view over their prospective consumers’ data.

In the world of e-commerce, each and every detail related to an individual’s online behaviour holds an immense value. This is the reason behind major search engines keeping a track over your each and every click and search. Each and every online activity is carefully analysed to reach to a conclusion about the personality and shopping habits of the internet user.

Consumer shopping behaviour is a subject in its own, and it is valuable enough to be taught in universities. Presently, online consumers are divided into several categories after thorough research of their habits and cumulative data collected over a period of time. For example, companies prefer to know the kinds of consumer who trust their brand or consumers who are a bit flexible in their brand consciousness.

Come to think of the consumer behaviour pattern analysis technology, this is just the beginning. Currently, we have a few kinds of tracking technology in the market. Therefore, internet based advertising is not always exact. However, each day, companies strive to make their market research and target audience analysis close to perfect. Corporations are ready to research and invest in technology that gives them a perfect database to make their businesses work and grow continuously.

Even search engines and social media platforms have the same goal of creating accurate consumer behaviour database and sell it to the corporations. It is fair to establish that in a couple of years, internet advertising will be nearly perfect considering the amount of effort and research is going into it.